Established ballistic golf golf team, announced this year’s strategic keyword ‘TEAM BG’
Premium golf brand BALLISTIC GOLF announces ‘TEAM BG’ as its strategic keyword for the year and embarks on aggressive marketing and brand business development. Established Team Ballistic (TEAM BG), participated in golf tournaments as title sponsors, and carried out marketing such as overseas golf camps.
Ballistic Golf is launching sports marketing in earnest by founding ‘Team Ballistic (TEAM BG)’ centered on players with outstanding capabilities in the KPGA Korean Tour and KLPGA Regular Tour this year. Under the slogan of ‘WE ARE ONE TEAM’, they have recruited 7 players and plan to hold various events such as golf day with affiliated pros and pro-am competition with celebrities.
‘TEAM BG’ is ▲Targeting (reinforcement of target marketing) ▲Event (activation of customized events) ▲Apparel line-up (expansion of apparel lineup through logo play) ▲Market positioning (positioning in the performance golf market) ▲Ballistic (the originality of Ballistic) Reinforcement) ▲Golf program PPL (golf program production support), etc.
Ballistic Golf plans to spread brand events and content by expanding targeting marketing from golfers to intermediate and advanced golfers this year. Specifically, by activating customer-tailored events such as monthly private one-point lessons, round and field lessons with pros belonging to VIP customers, and ‘TAKE YOUR SHOT’ premium overseas golf camp, we aim to attract golfers who pursue performance and originality. are doing
In addition, it is planning to expand the apparel line-up by developing a logo play and monogram symbol pattern that emphasizes the brand identity of Ballistic Golf and forming a signature line. Based on these signature products, the company plans to expand its market positioning and market share by 온라인바카라 focusing on the core commercial districts of department stores such as Hyundai, Shinsegae, Lotte, and Galleria.
Ballistic Golf expects that the status of an authentic golf brand will further increase as the golf market enters its maturity this year, and plans to further strengthen Ballistic’s originality based on the brand philosophy of ‘simplicity is ultimate sophistication’. In addition, this year, it plans to strengthen its position as a premium golf brand by expanding its brand exposure in golf program PPL, tournament sponsorship, premium golf driving range and golf course advertisements, focusing on golf channels.
An official from Ballistic Golf said, “After launching last year, we focused on promoting high-quality products such as ballistic golf clubs, apparel, and gear.” We will plan various customer experience events with , and do our best so that consumers can experience a little more of the original value of the brand as an American club origin.”
Ballistic Golf is an American club-based premium golf brand that debuted in Korea in February 2022. Like the meaning of the brand, which means ‘ballistic: the flight of an object launched at the same speed as an intercontinental ballistic missile or bullet’, it began with a passion to create the most powerful and effective real weapon on the field.
Along with golf clubs, Ballistic Golf is the first in the world to launch apparel and gear in Korea so that you can leave an ‘Even Par Score’ on your scorecard, and strive to create an optimal environment for golfers who love golf.