Son Heung-min-BTS Korea, World Cup soft power ‘runner-up’

Among the 32 countries participating in the 2022 World Cup in Qatar, Korea took second place with ‘soft power’.
The US economic magazine announced on the 20th (Korean time) that it ranked the soft power of the participating countries in Qatar, saying, “The World Cup will be a fundamental soft power platform for billions of people around the world to see.”

Soft power is a concept that corresponds to ‘hard power’, which means physical power such as military power, economic power, and resources. 안전놀이터 It means national attraction as a force obtained voluntarily, not by force.

“South Korea, a giant of popular culture, emits energy at the World Cup”

has three perspectives in this World Cup: ‘great’ soft power that arouses admiration for its beautiful performance, ‘beautiful’ soft power that evokes hope and solidarity, and ‘gentle’ soft power that means positive attitude and altruism. It was explained that the ranking was determined in

Korea, which made it to the round of 16 in the World Cup for the first time in 12 years, rose to second place in terms of soft power. described Korea as “the owner of soft power that inspires” and evaluated that “Korea’s star continues to rise, which is the result of ardent patriotism from the private sector, although government policy has played a part.”

In addition, Jungkook of BTS appeared at the opening ceremony of the World Cup and sang the official theme song of this tournament, ‘Dreamers’, and introduced that Hyundai Motor Company is the official sponsor of the World Cup.

Heung-Min Son, who wore a mask despite suffering a face injury, brought world-wide recognition to the Korean national team. “, he emphasized.

1st place in soft power is France… ‘African blast’ Morocco is 3rd

1st place in soft power was taken by France, who unfortunately finished runner-up after losing to Argentina in the World Cup final.

explained the background of the selection, saying, “The performance of the French national team strengthened the national image and reputation,” and “French players’ football was elegant, reflecting a global, diverse, and united image.”

In particular, it was evaluated that soccer star Kylian Mbappe, who led France, played an important role, and President Emmanuel Macron flew to Qatar to comfort the French players who lost in the final.

Third place was Morocco, the first African country to reach the semifinals. praised Morocco, saying, “They have performed sluggishly in past World Cups, and expectations were not high because there were not many star players, but Morocco became the biggest winner in this World Cup.”

“The image of a family dancing on the ground with their mother after Moroccan midfielder Sophia Bupal defeated Portugal evoked sympathy from people all over the world,” he said. I picked it as my second favorite team.”

Japan came in fourth. In particular, the Japanese national team players cleaned up the locker room themselves after the game, and the Japanese spectators also picked up the trash themselves and returned home, explaining that “organization and cleaning are part of Japanese culture.”

He also introduced Japan’s defeat of Spain and Germany, two strong European powers, in the group stage as one of the most impressive victories in this World Cup.